About uRoutine
A brief introduction

Hello, and welcome to uRoutine! We’re Ed and Gabriel, the co-founders of uRoutine, and we’re on a mission to help people everywhere achieve more with our platform.
You may have seen productivity tools before, but what we’re building is different. We’re not relying on complex algorithms or calendar hacks—though those can be powerful. Instead, we focus on something far simpler and more effective: social accountability. By combining the proven power of shared commitments with engaging routines, we’re making productivity more natural, motivating, and accessible for everyone.
Routines shape the way we live. From childhood to adulthood, we thrive on habit, structure, and order - yet, in a chaotic world, it’s easy to lose sight of them. That’s where uRoutine comes in.
How it works
The psychology behind social accountability is simple: when we set goals privately, our chances of success depend on motivation, difficulty, and circumstances. But the moment we share those goals with others, the odds of achieving them increase significantly.
uRoutine is built on this principle. Set your commitments, add them to a routine, and share them with friends, followers, or even the wider world. Connect with friends, experts, and influencers, engage with their goals, and integrate them into your own routine.
Together, we achieve more. Let’s build better habits—one routine at a time.
The uRoutine Brand
We're proud of our brand at uRoutine. The green positivity, the flare of our funky logo and the tone of voice we use is fun, passionate and ambitious. If you would like to find out more about use our brand, icon or logo then we welcome this, but please consider our brand guidelines.
Click here to download our brand guidelines.
Click here to download our media pack, with our brand assets.
Click here to download our media pack, with our brand assets.

